10th July 2007 POWDER: Greater Personalization & Smarter Navigation on the Web
attendees at the POWDER Stakeholder meeting, July 10th 2007 Attendees at the event, including representatives from TRUSTe, T-Mobile, FOSI, Verizon, AT&T and AOL.

The W3C and CTIA jointly sponsored a stakeholders meeting of the POWDER Working Group at AT&T's Innovation Center in Washington, D.C. on 10th July, 2007. The mobile industry was well represented together with policy professionals from other major telcos, content managers and consumer advocacy groups. This was the first time that the Protocol for Web Description Resources had been presented to a wider audience and was designed to show the new technology, what it can do that can't be done, or can't be done so well, today, and to encourage others to test its capabilities later this year.

The W3C POWDER working group is chaired by FOSI's CTO, Phil Archer. FOSI expects to implement the new technology in the final quarter of 2007.