ICRAchecked Adds the Human Touch to Increase Internet Safety
Launches world's first review service to check accuracy of website labelling
This is the UK version of this press release. a US version is also available.
Brighton, 30 November 2006. Today the Internet Content Rating Association (ICRA) stepped up its campaign to help make the Internet a safer place for
children and families, with the launch of ICRAchecked, the world's first independent validation service for websites that self-label with ICRA.
This unique service, which is underpinned by Solarsoft's advanced SurfTM content management system,
provides a professional, human check which examines the accuracy of a website's ICRA label against the content
present on the site on a given review date. In addition, it offers webmasters the first of a range of new
services that include Label Assist, where ICRA reviews the site, then creates and hosts the label. This minimises
the work required by the webmaster and also means that the site is automatically included in the ICRAchecked database.
The ICRAchecked database will be made available to search engines that request it, giving them access to a verified
list of labelled websites for the very first time. This will allow them to offer end-users extra information in their
search results, by indicating whether a site is correctly labelled, adding another layer of trust for those using the Internet.
This is beneficial to both Internet users, as it means that they can make a better informed choice about which sites they look at,
and to website owners, because it has the potential to make their sites more visible in search results.
Stephen Balkam, CEO at ICRA said: "We have the world's number one self-labelling system, with more than
200,000 sites already labelled with ICRA, but we wanted to take that a stage further. We still believe that the best
people to label content are the ones who created it but, as the amount of content uploaded to the Internet increases,
it becomes increasingly difficult to know what sites contain, even if they're labelled. As a result, users are
increasingly looking for assurances that sites are what they say they are before they access them - that's what ICRAchecked gives them."
Dave Miles, Business Development VP at Solarsoft said: "Self-labelling is critical, but we realise that labels are not always
an accurate reflection of the content. That's why we've worked closely with the ICRA team and provide our proven content
management system to underpin ICRA PadTM, the bespoke multi-engine platform that allows ICRA to provide this new range of
professional services."
About Solarsoft
Solarsoft is a leading provider of technologies and solutions designed to make the Internet a safer place. SurfTM is the
first of a completely new generation of personal browsers which in conjunction with a wider range of patented content
management products, are set to redefine the way people use the Internet.
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