As president of the Entertainment Software Rating Board (ESRB), Ms. Vance leads the non-profit, self-regulatory body for the video game industry in the United States, which includes the assignment of age ratings to video games and mobile apps, enforcement of marketing guidelines adopted by the video game industry and operating Privacy Certified, an FTC-sanctioned COPPA Safe Harbor privacy seal certification program. Ms. Vance is also the chairperson of the International Age Rating Coalition (IARC), a ground-breaking global rating and age classification system for digitally delivered games and apps that reflects the unique cultural differences among nations and regions.
Ms. Vance also serves as a member of the Board of Directors of the Academy of Interactive Arts and Sciences and was appointed to the National Telecommunications and Information Administration's Online Safety and Technology Working Group (OSTWG), which was established by Congress to make recommendations on the protection of children on the Internet through education, labeling and parental control technology.
Prior to joining the ESRB in 2002, Ms. Vance spent 18 years at Disney/ABC, with responsibility for the development of a broad range of new media and market initiatives. As Senior Vice President, General Manager of the ABC Internet Group, she oversaw the operations and strategic development of ABC-branded news and entertainment related web sites, and was also responsible for launching and/or managing several interactive entertainment and educational software publishing ventures, the direct response marketing of ABC programming and ABC's in-flight entertainment business.
Ms. Vance holds a B.A. in International Relations/Russian from Washington University in St. Louis, is the mother of two daughters and lives in New York, NY.
Once upon a time, a parent would go to the store and buy a video game off the shelf and the story would end there.
When my kids were younger, they often complained that I was "the only mom" with strict rules about the types of movies, games and other entertainment they were allowed to consume.