Good Digital Parenting
Blog | Sept. 15, 2020

Parental Controls: A Silver Lining While Parenting During a Pandemic

President of the AT&T Foundation, AVP of Corporate Social Responsibility, AT&T

Let’s be honest, parenting in the digital can be a challenge. And, the global pandemic has created new stresses for parents and teens, who are relying on technology to stay connected to work, school, family, friends and the semblance of life as we knew it before coronavirus.

AT&T’s 2nd annual digital family poll provides insights into just how the technology landscape and family dynamics are changing in today’s connected households. This year’s nationwide poll of parents and teens1 also reveals how parents are monitoring teens’ devices and how teens feel their online experiences affect their wellbeing.

Not surprisingly, teens are spending more time on their phones and entertaining themselves online. In fact, 77% of teens polled spend 3+ hours a day online with videos, movies, music, games or hobbies. Since the pandemic began, the majority of parents have allowed their children to have more screen time. But at the same time, parents are increasingly worried about screen time and online safety.

Another key finding is a widening disconnect between what parents think their teens see and do online and what teens actually see and do. According to the poll, most teens continue to hide risky online behaviors such as deleting messages, hiding photos and creating additional social media accounts without parental permission. 62% say they can easily hide what they are doing online from their parents. Yet, 71% of parents say they can see what their teen is doing online – highlighting that clear disconnect.

ATT Digital family poll graphic 1

But there is a silver lining for today’s digital families: parental controls. Parents overwhelmingly (89%) believe parental controls are an effective tool to manage teens’ digital safety and experience. And, teens with parental controls set on their devices report being happier and say that their devices make them feel safer, more productive and able to pursue their passions at higher rates than those without parental controls.  

Inspired by these findings, AT&T teamed up with some of DC’s most iconic Super Heroes -- such as Batman, Superman, Wonder Woman and Cyborg -- in a new educational spot to remind parents to set parental controls on the connected devices in their household. Parents can see the spot on HBO Max, AT&T TV and other digital platforms, including ScreenReady.com, a free online resource from AT&T providing parental controls guides and digital parenting resources.

If the global COVID-19 pandemic has taught us anything, it’s to look for silver linings. Parental controls are not the vaccine we’ve all been waiting for, but they can help parents create the online and entertainment experience that is right for their family. And, in turn, help make parenting during the pandemic a little easier.  

1This poll was developed and conducted by the research firm Quadrant Strategies and was conducted online from July 7-19, 2020. The poll surveyed 500 teens (aged 13-18), 500 parents of kids (parents aged 25-37 of children under age 12) and 500 parents of teens (parents aged 30+ of teens age 13-18) living in the United States. The survey’s margin of error is plus or minus 4.28% percentage points for each of these audiences