Good Digital Parenting
Blog | Dec. 11, 2014

PBS Creates New App for Parents of Toddlers

Senior Director of Content, PBS KIDS Digital

As the holiday season begins, selecting holiday toys, games and activities that will foster critical thinking and imagination are at the top of the list for parents of young children. According to a recent survey of millennial parents from PBS KIDS, 97% of parents said that toys that provide learning opportunities for their children was a key factor in the purchasing decision. This is especially true for parents of toddlers and preschoolers (68% of parents of kids 2 – 6 compared to 58% of parents of kids 7 – 8)[1]. At PBS KIDS, parents tell us they are looking for fun, engaging, safe, educational options for kids, but with all of the digital options currently available, sometimes it can be difficult to know where to start.

As the  #1 most trusted media brand for kids, our award-winning content for children ages 2-8 is available for free on local PBS stations around the country and via the PBS KIDS Video App, and we’ve also developed a new app just for parents who want information about the content their kids are engaging with delivered directly to them in a way that is convenient and easy. PBS KIDS Super Vision, our new app for parents, does that and more. PBS Super Vision App

This free app is a powerful companion web experience, giving parents the “super power” to engage with their kids. The app enables parents a way to remotely see what their child is learning and helps manage the amount of time a child spends on pbskids.org. It also offers educational tips and activity ideas that are related to a child’s particular interests, allowing parents to actively pursue that interest long after the screen is turned off.

The app provides:

  • Real-time information on what a child is playing, watching and learning on pbskids.org
  • The ability to remotely set a Play Timer from a parent’s mobile device that will put pbskids.org to sleep on the child’s screen, easing the transition from playing online to another activity, such as dinner time or bed time
  • Related off-screen activities for families to extend the fun and learning goals of the games or videos that a child plays online
  • An Activity Summary to view the top educational skills, shows, videos and games the child used on pbskids.org
  • Information on more PBS KIDS educational mobile apps

 The app works anytime, anywhere, making it easy for busy parents to check in on their kids’ online activities from their mobile device while they are on the go. Check out this short tutorial below that shows off the connection process and all of the exciting features the app has to offer: 

We plan to introduce exciting new features in the near future and would love to hear from parents about how they are using the app and suggestions for additional features (Feel free to email us at supervisionapp@pbs.org).  

 In a very crowded and at times overwhelming media marketplace, it’s important to be able to seek out and find reliable content and tools that enrich the lives of children and families. We made the PBS KIDS Super Vision app with that in mind and we hope that parents find it a useful tool. Here’s to a safe and wonderful holiday season and all the best in the coming new year!



[1] PBS KIDS 2014 Millennial Parent Holiday Survey