Ann Austin is Secretary of the Online Dating Association (ODA). The ODA was set up in 2013 to develop and maintain standards in the online dating industry, the first of its kind. It works to give users of dating services assurance and ensure businesses trade responsibly. The ODA seeks also to inform policy makers and to promote messages to users that minimize the risk of harm. Ann has been with the ODA since its establishment, having previously spent a number of years working in regulatory and not-for-profit organizations.