Brent A. Wilkes is the President and Founder of Wilkes Strategies a public strategy firm focused on helping good causes create change for a better world. His clients include ZVRS Purple which provides innovative solutions to help Deaf individuals communicate; Vme TV, a premiere Latino network that provides entertaining, educational and aspiring content; and the LULAC National Educational Service Centers, a non-profit organization that provides educational and leadership programs designed to help Latinos graduate from high school and get into college.
Wilkes’s 30 years of experience in public policy, program development, non-profit management, and diversity and inclusion makes him one of the country’s foremost experts in developing innovative strategies for companies and organizations seeking to make America stronger by creating new opportunities for all of her people.
Prior to forming his own consulting practice, Wilkes was Chief Executive Officer for the League of United Latin American Citizens this country's largest and oldest Hispanic organization for 20 years. Wilkes managed the operations of the LULAC National organization regarding national policy, legislative advocacy, program development, and resource development.
A graduate of Dartmouth College in 1988, Wilkes majored in Government and Philosophy and studied Spanish in Morelia, Mexico. He had worked in various capacities for LULAC since 1988 including Special Projects Coordinator, Resource Developer, and Director of Policy & Development. He joined the LULAC National Office in 1996 and assumed the newly created position of National Executive Director in April of 1997.
As the LULAC Chief Executive Officer, Wilkes worked to improve the quality of life for Hispanic Americans by guiding the organization’s extensive legislative, public policy, and service activities in Hispanic communities throughout the United States and Puerto Rico.
Wilkes is widely credited with strengthening LULAC's programs, advocacy efforts, events and revenue since opening LULAC's National Office in Washington, DC in 1996. During that time LULAC’s revenue grew from $300,000 to $5 million per year, staffing grew from one to 25, and the organization had developed a portfolio of programs, advocacy and events, which served over one million people each year.
Wilkes is a well-known spokesperson, frequently quoted by the news media and has appeared on national broadcast news programs including CNN, MSNBC and Fox News.
A recipient of numerous acknowledgements and awards, he is most proud of MALDEF’s Lifetime Achievement, Excellence in Community Service Award presented in 2018.
Brent and his wife are proud parents of two boys.