Throughout her career, Molly Ludwig has honed her qualitative research techniques and consultative capabilities to become a valued partner to her clients. In her more than twenty years with Magid, Ludwig’s focus has been on the entertainment industry and she has developed relevant expertise in the areas of marketing and brand management, program development and execution, advertising effectiveness, user experience development, new media adoption and consumption, and kids. Ludwig has also conducted extensive CPG and shopper research in grocery, beverage, and apparel categories.
Ludwig’s breadth and depth of experience with a wide variety of audiences provides her clients with an invaluable perspective on consumerism that is applicable to any industry. Her understanding of how people from a variety of demographic backgrounds and psychographic profiles are making decisions in different areas of their lives, and how that is relevant to the question at hand, makes her research actionable.
Ludwig holds a bachelor's degree from Tulane University, with honors in Communication and a minor in Psychology. As an alumna, Molly previously served on the Tulane Associate’s Board of Directors and currently serves on the Tulane Dean’s Council Advisory Board.