Vicki Shotbolt

CEO, The Parent Zone

Vicki first became involved in creating parent-friendly initiatives when she joined the Family and Parenting Institute in 1999. She cultivated this interest by working with children’s and parents’ charities including the Children’s Society and the Housing Association Charitable Trust. It was these experiences that inspired her to set up The Parent Zone in 2005 with a simple aim: to work with the companies and organisations real parents engage with on a daily basis to create practical approaches to making parenting less stressful.

Recently written by Vicki


Engaging and Empowering Parents in the Digital Age (Part Two)

Vicki Shotbolt of The Parent Zone wraps up her two-part blog series on how technology is affecting the modern family.


The Parent Zone: Engaging and Empowering Parents in the Digital Age

Parenting is a tough gig, but organizations like The Parent Zone make it easier. In this two-part series, Vicki Shotbolt, CEO of The Parent Zone, tells how they work with parents to overcome challenges for the modern family - online and off.