Rich McGuire


Vice President

Rich McGuire has worked on a countless number of quantitative research activities in his twenty-plus years with Magid. His work has focused on branding and positioning, concept testing, ad testing, television network development, user testing, and game development.

McGuire has served a diverse range of clients in cable, broadcasting, SVOD, entertainment, QSR, professional sports, gaming, and politics. Rich has extensive experience in entertainment research across all media. His work focuses on multiplatform media consumption, network branding and positioning, program evaluation and audience targeting.

In addition to his research endeavors, Rich is a lead consultant for Adult Content Standards and consults in our network television practice. Rich also continues to explore generations through our work examining the Gen Z, Millennial, Generation X and Baby Boomer generations.

Rich holds an M.S. in Marketing Research from the A.C. Nielsen Center for Marketing Research at the University of Wisconsin – Madison and a B.A. in Communications from Bowling Green State University.