Nicola Wright is the Director of User Trust & Online Safety at Nintendo of America Inc., based in Redmond, Washington. As one of the longest serving team members in the Business Affairs division at Nintendo, Nicola plays an integral role in shaping areas such as community building, online safety, parental controls, user-generated content and platform moderation. Her work at Nintendo has long involved weaving the values of trust and safety into all aspects of the business, including seven years leading the company’s product clearance team. Nicola has also been deeply involved for more than two decades with the Entertainment Software Rating Board (ESRB), the non-profit, self-regulatory body for the video game industry. Nicola’s passion for online safety connects directly with Nintendo’s continuing mission to create unique entertainment that puts smiles on the faces of people all over the world.