Your Online Jiminy Cricket

David Polgar
March 14, 2016

Adults, teens, and everyone in between have bad thoughts. Just consider for a moment all of the ridiculous ideas that have floated through your brain in the last week. Aren’t you glad that some of your half-baked assertions and emotionally-charged feelings stayed locked in the vault of your mind?

Me too.

The process between a thought that pops in your head, or that of your child, and what is eventually said or written is incredibly important. This is where your conscience comes to reconsider, adjust, or delete. The gap between your head and your mouth for verbal statements, or your head and your fingers for written statements, is a crucial filtration system that prevents you from spouting out irrational thoughts and mean-spirited rants.

It’s your Jiminy Cricket; your helpful little friend that guides you to your better angels. Jiminy Cricket, a character who first appeared in Pinocchio, is representative of the universal struggle in deciding the appropriateness of the words we express. Luckily for us and our children, the traditional forms of communication naturally called upon our Jiminy Cricket. Seeing the face of the person we are talking to allows us to empathize with them and read their nonverbal cues. Hearing the voice on the other end of a phone call allows us to react to pauses and inflection.

We need our online Jiminy Cricket when sending messages. Messaging is a relatively new medium that is faceless and fliction-less, which therefore puts more emphasis on the person sending the message to consider their words before hitting send. Instead of mindless with communication, the sender needs to be more deliberate and self-aware. They need to carve out the time to have a conversation with their online Jiminy Cricket.

That’s the genius behind ReThink, a potential solution to dramatically reducing offensive messages that are sent by teens. It was started by the then-13-year-old Trisha Prabhu, a Illinois teen who was searching for a way to have other teens make better decisions online. I was able to see her speak at the Family Online Safety Institute’s national conference this past November. Ms. Prabhu is a model example of an empowered participant online--someone who is being the digital change.

Although ReThink relies on complicated patented software to scan pre-sent messages, the premise is quite simple: if teens are given the chance to reconsider their words, to rethink their content, they are nudged towards their better angels. In research undertaken by ReThink, a staggering 93% of teens changed their mind about sending an offensive message. ReThink’s software is bringing out one’s Jiminy Cricket by forces self-awareness. Instead of messaging being knee-jerk reaction, it becomes more reflective in nature.

As ReThink points out on their website, their approach is a major paradigm shift in how we consider online behavior. It offers a possible way to not just target inappropriate messages after they have been sent, but to actually decrease the amount of inappropriate messages. By nudging an awareness and calling forth one’s online Jiminy Cricket, ReThink is humanizing social media.

Teens (and adults) need their Jiminy Cricket to sift right from wrong, and ReThink helps those adolescents move from wrong to write. As parents, we can move teens towards a greater level of conscious messaging by instilling the need to be more thoughtful instead of reactive. While we can’t always be over their shoulders, their Jiminy Cricket should always be there.

Photo courtesy of Flickr.

Written by

David Polgar

David Ryan Polgar is a two-time TEDx and a respected tech commentator whose ideas concerning cyber ethics, digital citizenship, and humanizing the online experience have been featured in The Boston Globe, Financial Times, Sydney Morning Herald, SirusXM,, HuffPost Live, and more. With a background as an attorney and college professor, he digs below the surface to examine our tech use from an ethical, legal, and emotional perspective.

Often referred to as a Tech Ethicist, Polgar has become a unique voice in the ways to humanize the web and improve online culture. Standing at the intersection of tech, business, and ethics, he specializes in utilizing technology with the purpose of maximizing the human experience. Polgar has recently partnered with the digital ad agency 5Loom/IMRE on a "Humanizing Your Brand" project that has been given to Fortune 500 execs, along with giving a presentation on being creative in an age of info overload to Smith College’s Executive Education program. He recently launched, which is interviewing a diverse range of voices about our evolving relationship with tech.