Alex Holmes

The Diana Award

Deputy CEO

Alex is Deputy CEO at non-profit The Diana Award, which is a legacy to Princess Diana’s belief that young people have the power to change the world, recognising global changemakers and giving them the skills to further their social action. And a Director at BBC Children In Need focusing on their 'We Move' a fund & eventual movement empowering black children and young people.

He is founder of peer-to-peer support programme Anti-Bullying Ambassadors, a network of trained young people dedicated to preventing peer on peer violence and all types of bullying particularly in schools. This is a programme Alex founded when aged 16, after experiencing bullying himself and witnessing the impact this can have on young minds and their mental health. The programme has trained over 45,000 young people across UK, Ireland, Greece, Miami (United States) empowering young people to keep themselves and their peers safe and happy, online and offline, a programme which is in 5,000 schools.

Alex also sits on the global safety advisory boards of several of the major social media companies (Spotify, Meta, TikTok, Twitch, Yubo, Snapchat) advising them on their approach to safety and online harms. He is also a member of Kokoro's advisory board, which runs the 'Future Mental Health Collective', a global network of 90+ funders who include mental health in their investments or philanthropic giving. He’s a regular expert on ITV This Morning, CBBC Newsround and a trusted government advisor.

Before his work at charities, he worked in education for 7 years in various roles from a teaching assistant, learning mentor to Head of House/Year focusing on pastoral, behavioural and social and emotional needs, breaking down barriers to learning.

Alex is a Queen’s Young Leader, Forbes 30 Under 30, a recipient of The Muhammad Ali Humanitarian Award and sits on The Bill and Melinda Gates Foundation Advisory Board, helping spearhead their Sustainable Development Goals ‘Goalkeeper programme.

Alex was named on the Independent on Sunday's Happy List as one of the ‘100 people who make Britain a happier place to live’ and has a keen interest on barriers to children’s happiness and wellbeing.