Dona Fraser

Children’s Advertising Review Unit (CARU)

Vice President

Dona Fraser is a leading privacy expert with a passion for building creative solutions to business problems. As the Vice President of the BBB National Programs’ Children’s Advertising Review Unit (CARU), Dona provides a deep understanding of the marketplace challenges facing children’s advertisers, and the complexities of children’s privacy issues. She also brings extensive experience in the self-regulation space with a track record of helping companies do the right thing. The CARU team ensures companies are compliant under the Children’s Online Privacy Protection Act (COPPA) and monitors and works with companies to improve privacy protections to stay in compliance and address the collection of children’s data online. CARU was one of the first FTC approved Safe Harbor programs. Dona has overhauled and expanded CARU services to align with market needs, growing members and increasing safe harbor participants by 40 percent in two years.

Before joining BBB National Programs, Dona served as Vice President, Privacy Certified for the Entertainment Software Rating Board (ESRB), a self-regulatory program developed by the video game industry, for ten years. In this role, Dona was responsible for providing hands-on assistance to participating companies on development of data collection and privacy practices to meet ESRB standards. She also crafted privacy best practices in several areas including mobile apps, downloadable games, short-form privacy policies, behavioral advertising and social networking. Prior to ESRB, Dona served as a Director of Business and Legal Affairs for music labels at BMG/Sony Music in New York.