Dona Fraser

Children’s Advertising Review Unit (CARU)

Senior Vice President, BBB National Programs’ Privacy Initiatives and head of the CARU

Ms. Fraser provides a deep understanding of the complexities of privacy issues and the marketplace challenges facing advertisers and brings extensive experience in the self-regulation space with a track record of helping companies do the right thing for consumers. Ms. Fraser has been instrumental in driving progress in a variety of organizational initiatives, including leading the organization’s first ever PrivacyCollective Roundtable, an event that brought together privacy experts to discuss issues facing the marketplace and craft solutions. She has also overhauled and expanded services provided by BBB National Programs’ Children’s Advertising Review Unit (CARU), growing membership and nearly doubling participant numbers for the CARU COPPA Safe Harbor program— the first FTC-approved Safe Harbor program.  Dona is a recipient of the 2023 Top Women in Media and Ad Tech Award for her work in leading best practices in the ever-changing landscape of privacy regulation.